After a strong Black Friday and a record-breaking Cyber Monday, many investors are wondering if this is as good as it gets or if there is more room to run for retail.
With American consumers flexing their muscles in November into the holiday season, economic indicators suggest there might be sustained strength, especially as Federal Reserve chair relaxed his stance on rate-hiking in his latest speech.
Yet, concerns over tariffs into 2019 are clouding stocks ahead of the key season.
Additionally, many gift-centric retailers like Build-A-Bear Workshop (BBW - Get Report) and Tiffany's (TIF - Get Report) have actually seen shares fall after Black Friday, suggesting shifting interests for major holiday spending.
Indeed, 58% of people prefer receiving money over traditional gifts because it allows them to spend it on whatever they want, according to Zelle. As such, some wind might still be due to come out of the sails of these specialty retailers.
To hear more about how to play the sector as the presents are still on their way, check out Real Money's Kevin Curran as he explains his thoughts to TheStreet's Katherine Ross.