Is Pandora Premium Doomed to Fail?

Pandora Premium will launch on Wednesday.
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After two years of development, Pandora (P) will launch its on-demand music streaming service on Wednesday. While the company believes it can convince at least 10% of the roughly 88 million users of its free services to subscribe, critics say the service is a strain on an already sensitive balance sheet. The service is in direct competition with platforms owned by Spotify, Apple (AAPL) - Get Report , Amazon (AMZN) - Get Report and Google (GOOGL) - Get Report

READ MORE:Pandora Looks to Drown Out Criticism With Premium Launch on Wednesday

This article was written by a staff member of TheStreet.