Is Donald Trump Helping Media Companies Shift to a New Business Model?
Donald Trump has encouraged media companies to charge for digital access.
Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can't we figure out a way to get more revenue from digital readers?
On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde Nast's second publication to charge for digital access. Within six months, the Graydon Carter-edited Vanity Fair will try to cash in on the Trump Bump, that post-election phenomenon that matured into a subscriber surge in the first quarter of 2017.
READ MORE: How Trump Is Helping Vanity Fair, Others Shift to a Completely New Business Model
This article was written by a staff member of TheStreet.
