Is Blue Apron Cooked?
Amazon may be entering the meal kit market.
Blue Apron Holdings (APRN) - Get Report shares were indicated significantly lower in premarket trading Monday after a reports suggested Amazon.com Inc (AMZN) - Get Report is readying a move into the meal kit market.
In a July 6 trademark application, Amazon subsidiary Amazon Technologies Inc. revealed it's planning "prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and [sic] vegetables ... ready for cooking and assembly as a meal," as well as primarily grain-based offerings. Britain's Sunday Times newspaper said Amazon will market the service as "We do the prep. You be the chef" that will cover ready-to-assemble kits of prepared food.
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