Endeavor, which was set to go public on the New York Stock Exchange on Friday, Sept. 27, pulled its IPO late Thursday night.
The company was set to accompany Peloton PTON, which debuted on Nasdaq Thursday.
It had planned to trade under the ticker "EDR."
Reports said Endeavor was having trouble rallying investor interest in the IPO. The company originally planned to go public in May, but moved the timing to the fall.
Endeavor confirmed the IPO postponement in a statement, saying that it would "continue to evaluate the timing for the proposed offering as market conditions develop."
Before pulling the plug on the IPO, the company released a regulatory filing saying it would offer 15 million shares for $26 to $27 each, down from the 19.4 million shares and expected a price of $30 to $32 a share it had announced in a filing earlier in September.
Watch the full video above.
Bull Market Fantasy: LIVE TUESDAY & THURSDAY @10:45AM
Catch Up: Today's Top News Videos Below