Interbrands is out with its second annual Breakthrough Brands report. The methodology examined a brand's age, pact of change, growth, buzz and originality
"There are moments throughout the life of your business when you enter a new stage of growth," said Jez Frampton, Interbrand's Global CEO. "For Breakthrough Brands, it's realizing there's a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they're breaking them."