Interbrands Identifies the Key to Becoming a 'Breakthrough Brand'

Interbrands is out with its second annual Breakthrough Brands report.
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Interbrands is out with its second annual Breakthrough Brands report. The methodology examined a brand's age, pact of change, growth, buzz and originality

"There are moments throughout the life of your business when you enter a new stage of growth," said Jez Frampton, Interbrand's Global CEO. "For Breakthrough Brands, it's realizing there's a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they're breaking them."