Expectations are lower now, and there are two tailwinds that could boost the stock, which is down almost 20% this year. Instagram seems to be getting monetized at a faster clip.
- Facebook's Earnings Are All About Instagram: Keys to Your Trading Day
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A Goldman Sachs analyst note said there's evidence of increased advertising loads on Instagram profiles and news feeds. Even if Facebook revenue comes in strong, with the core Facebook platform contributing strong profits, it is the rate of monetization on Instagram investors want to see, as the future of the company, for now, rests on Instagram. Also, believe it or not, demand for ad space on Facebook's core platform is still strong.
Look out for Erica Jhonsa's live blog on Facebook earnings after the closing bell, and Annie Gaus' in depth coverage of what matters when valuing Facebook now. Also, Facebook is RealMoney's stock of the day (Sign up for Real Money here).
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