Inside the Next 60 Years for IHOB (aka IHOP)

IHOP celebrates its 60th birthday by announcing a partnership with delivery service Doordash. The restaurant continues to have eyes on it following an interesting burger promotion that took over Twitter.
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IHOP is celebrating turning 60 this year by trying to act much younger. 

The Dine Brands Global (DIN) - Get Report breakfast brand announced a new partnership with delivery service DoorDash to deliver food from 300 locations. The company is also giving away a stack of pancakes for 60 cents today.

IHOP is also fresh off a controversial promotion for its new burger menu, which lit up Twitter for days. 

"Our primary objective of that plan was to get people talking about IHOP as more than just breakfast," Darren M. Rebelez told TheStreet when asked about the promotion. 

Here's what Wendy's (WEN) - Get Report CEO Todd Penegor told TheStreet about his chain's digital push