IHOP is celebrating turning 60 this year by trying to act much younger.
The Dine Brands Global (DIN) - Get Dine Brands Global Inc. Report breakfast brand announced a new partnership with delivery service DoorDash to deliver food from 300 locations. The company is also giving away a stack of pancakes for 60 cents today.
IHOP is also fresh off a controversial promotion for its new burger menu, which lit up Twitter for days.
"Our primary objective of that plan was to get people talking about IHOP as more than just breakfast," Darren M. Rebelez told TheStreet when asked about the promotion.