I Test Drove Domino's Pizza's New High Tech Delivery Car -- Here Is What Happened

New York gets its first Domino's 'DXP' delivery concept car.
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The pizza delivery car has long been a source of ridicule for pizza lowers. Nothing like cracking a few jokes on the 17-year-old pizza delivery kid, who cruises around in a beat-up jalopy that looks like it came off a Detroit assembly line in 1985. In June 2014, Domino's Pizza  (DPZ) - Get Report took a step to address the obvious inefficiency of the rickety delivery car by unveiling a concept car called the 'DXP,' a company code name for 'delivery expert.' Among its many external marketing features, including a brightly-lit Domino's logo on the roof, there are actual functional features, such as extra-large cup holders, enough storage to hold 80 pizzas, and a pizza warmer that can be accessed from outside by a push of a button. Last year, 100 DXPs were delivered to various franchisees, and another 50 are planned to hit the road this year. 'I will be using it as a promotional tool around town, I am pretty excited,' Domino's Pizza franchisee John Hall told TheStreet at the grand opening of his latest location in Wyandanch, New York. Hall says he waited about five months to get the DXP, which is based on a Chevy Spark platform. The car is then redesigned and built by an automotive engineering team at Roush in Detroit, a group known for its aftermarket fabrication work on Ford's (F) - Get Report Mustang. TheStreet took the DXP for a spin around town and then caught up with Hall to discuss his new location, which looks quite different than your typical Domino's.