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1989

Richard E. George resigned as President of Osco Drug, Inc. to found Ulta Salon, Cosmetics and Fragrance in various Illinois cities.

Ulta Beauty was designed for women to go into freestanding stores, such as found in strip malls, that allow them to feel comfortable shopping in a makeup store, with no workers handing out samples.

1994

Ulta had a makeover that moved strictly to beauty products and eliminated drugstore items, such as toothbrushes and vitamins.

1999

Ulta Beauty changed its name from Ulta3, changing the brand almost entirely.

2007

The company became publicly traded on the NASDAQ.

Ulta has a salon located in every store nationwide. It offers skin treatment, services including haircuts and coloring, facials, manicures and eyelash application.

The Ulta Beauty Collection offers over 500 products ranging from lip stains to makeup brushes.

The collection is moderately priced with most products under $30.

2016

The Ulta Beauty Charitable Foundation (UBCF) is formed to provide financial support, products and valuable time to nonprofit organizations, especially in relation to family and child care.

It's charity work partners with the Brest Cancer Research Foundation (BCRF), YWCA, After School Matter, the Glass Slipper Project and Dress for Success. 

Admit it. You've watched those YouTube makeup tutorials. And before you clicked play, you likely purchased your cosmetics, fragrance, skin care or hair products from Ulta Beauty. (ULTA)

After all, it's a one-stop shop to satisfy your cosmetic itch. It's no wonder. This makeup destination is also the largest U.S. beauty retailer. 

A bit about the company's history:

  • 1989 Richard E. George resigned as President of Osco Drug, Inc. to found Ulta Salon, Cosmetics and Fragrance in various Illinois cities.
  • 1999 Ulta Beauty changed its name from Ulta3, changing the brand almost entirely.
  • 2007 The company became publicly traded on the NASDAQ.

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