How Ulta Beauty Transformed Makeup Tutorials

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Admit it. You've watched those YouTube makeup tutorials. And before you clicked play, you likely purchased your cosmetics, fragrance, skin care or hair products from Ulta Beauty. (ULTA) - Get Report

After all, it's a one-stop shop to satisfy your cosmetic itch. It's no wonder. This makeup destination is also the largest U.S. beauty retailer. 

A bit about the company's history:

  • 1989 Richard E. George resigned as President of Osco Drug, Inc. to found Ulta Salon, Cosmetics and Fragrance in various Illinois cities.
  • 1999 Ulta Beauty changed its name from Ulta3, changing the brand almost entirely.
  • 2007 The company became publicly traded on the NASDAQ.

Ulta second-quarter sales for 2019 increased by 12% to $1.7 billion, which was in line with expectations and compared to sales of $1.5 billion in the same quarter in 2018.

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