How Jagermeister Became America's Top Imported Liqueur

Jagermeister is the number one selling imported liqueur in the United States especially during Oktoberfest. Jagermeister's Willy Shine explains how the brand is raising its profile.
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Jagermeister, which translates to "master hunter," is the number one selling imported liqueur in the United States and one of the top shot brands in the world - especially during Oktoberfest. That said, Jagermeister is more than a shot brand - it can be used in specialty cocktails too. Willy Shine, Brand Meister for Jagermeister, stopped by TheStreet to mix a specialty cocktail and explain how the brand is trying to educate people about the different types of classic cocktails one can make using Jagermeister.