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From 'The Golden Rule' to a Struggling Retailer: J.C.Penney Timeline

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Have you ever wondered about the history of J.C.Penney (JCP) - Get J. C. Penney Company, Inc. Report ?  The company has a lot going on right now. Among other things. Jill Soltau became J.C. Penney's first-ever female CEO in its 115 year history. And, well, she has her work cut out for her as she seeks to give the tattered retailer a new look.

Here's a speed read on J.C.Penney's recent news. 

  • Shares Plunge.  TheStreet's Quant Ratings stock-modeling service is reaffirming its "Sell" recommendation on J.C.Penney Company, which was  "Stock of the Day" on Oct. 15 at our premium Web site Real Money
  • New CEO. Her first day on the job comes on the heels of a bankruptcy filing by Sears Holdings Corp. (SHLD) and investors were pushing Penney's stock down. Read Kevin Curran's take:Sears' Bankruptcy Puts a Damper on J.C. Penney CEO's First Day
  • J.C.Penney's Future.Real Money Pro's  James "REV SHARK" Deporre writes a must read: After Sears, Is J.C. Penney Next to Collapse?
  • 115 Year History. The retailer has a rich history. In 1902 James Cash Penney Opened his first Gold Rue Store in Kemmerer, Wyoming and it official became the J.C.Penney Company in 1913. For more fascinating details, watch 'Behind the Label' above. 

It's hard to talk abut J.C.Penney without mentioned Sears. It was once an American icon. Boy, have times changed. Watch From Catalogs to Catastrophe: A Sears Timeline.

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