This is How Campbell's Soup is Trying to Stay Relevant in a Fast Casual World
Campbell's Soup has had some interesting soups throughout the years.
Campbell Soup Company (CPB) - Get Report has been around for more than a century. In that time they've had some pretty innovative ideas on how to draw a younger crowd.
How about soup in bags? Forget cans, Campbell's started selling soup in microwavable bags.
Maybe soup should look and taste good? Slow Kettle Style Soups come in see-through containers and claim to taste more like crock pot creations.
Can't be bothered with bowls and spoons? Drink soup directly from these microwavable containers.
Think soup isn't fun enough? Campbell's has a line of soups featuring Disney characters and classic fun shapes.
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