How Amazon's Alexa Aspirations Impact the Auto Industry

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Hey Alexa, drive my car.

We’re joking, but maybe not for long.

Between the rise of Artificial Intelligence and self-driving cars, the automotive industry is becoming more and more tech savvy.

And now, you can get Alexa in your car.

But, let’s back up, why is Amazon partnering up with car companies to implement Alexa and what does it mean for the tech industry--especially Amazon’s competitor, Google?

TheStreet’s tech reporter Annie Gaus took a look at Amazon’s partnerships and the announcements it unveiled at the 2020 Consumer Electronics Show (CES).

"Amazon made a few other announcements at CES related to its auto ambitions: It will expand Echo Auto to include international markets, make it possible for Alexa users to pay for gas using the assistant at 11,500 Exxon Mobil (XOM) - Get Report stations, and also integrate Amazon Fire TV into BMW and Fiat Chrysler models," Gaus wrote in her article.

And what about the opposite? How are big tech partnerships benefiting the automotive industry?

Gaus noted that big car companies are slow to incorporate new tech, so adding in things--such as Alexa--which have already become popular with consumers will make for a "more seamless [integration] and pleasant driving experience," noted Gaus. 

Watch the full video above for more.

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