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Kahterine [00:00:00]
TheStreet is backstage at Badgley Mischka kicking off New York Fashion Week. I got Mark and James with me. Guys this is my first time in New York Fashion Week and so I'm wondering for a rookie. What's w your advice?
James [00:00:13]
I think for someone observing the shows just realize that it's you know it's a take six months of work. This is like six months of our hard work of our staff's hard work has been taking us forever. And then you have to realize it's gone in 10 minutes. It's a 10 minute show it goes so fast and don't blink or you'll miss it.
Mark [00:00:29]
I always compare it to a wedding. You know it's like something the anticipation and all the hard work and that you know it's over in a whiff but just absorb it just have fun. I think night shows are fun because somehow, they take on a little bit more of a sort of party kind of atmosphere and you know just a celebration of people and clothes. And people want to look good. They want to have a good time. So it's just a fun night.
Kahterine [00:00:54]
And you guys have been doing this for over 30 years. How is the fashion has changed in that time?
James [00:00:59]
I think the biggest difference in the way the fashion industry has changed in the past 30 years from when we first started is the amount of information that's available. When we started there were three voices in fashion. Now there are thousands of voices in fashion. There's so much information out there people can get so much data so quickly. It used to be like top secret then they would leak a little bit of Women's Wear you'd get a couple of pictures from like some sneak photographers and now it's all out there the very moment it happens.
Mark [00:01:25]
And people really didn't see the clothes for six to nine months from now. Now within 30 seconds after the show everybody's seen it. It's out there. And by the time you know a designer ships their clothing it's kind of like Oh my God that's right. We did that. You know it just seems like an eternity. So just move so fast now.
Kahterine [00:01:46]
So I'm wearing a Badgley Mischka dress.
James [00:01:48]
It's great.
Kahterine [00:01:49]
Thank you. And I'm wondering what inspired this design?
James [00:01:52]
That was inspired by some orgami pictures that we had some friend gave us an origami animals and we got inspired by that and inspired the sleeves for this dress.
Kahterine [00:02:01]
It's beautiful. Thank you. So, I want to talk to you guys a little bit about tariffs. And I'm wondering if they've impacted you guys at all?
Mark [00:02:09]
I think that the looming threat of the tariffs over handbags has especially impacted us, apparel not as much because the kind of across the board everyone's got the same kind of boat it makes everyone's prices increase the amount and once you get manufactured domestically which is unusual. It's impact us a little bit but they've kind of been with us for a long time as well. And we're very much used to them and incorporate them into our pricing and trying to figure out how to make them so that the least impactful as possible on the consumer.
James [00:02:36]
And what about this line that you guys are going to introduce. What inspired the designs there?
Kahterine [00:02:41]
This collection was inspired by sort of post-war glamour. It's a little bit more streamlined a little bit more sleek than perhaps what we normally do. The silhouettes are close to the body. Spring was very diaphanous, very big and floaty and this silhouette is I think much more has more of a laser focus to it.
Mark [00:03:04]
It's sort of taut and controlled ratified by late 1950s 1960s Mercedes-Benz cars. The sort of like the curve of the Fender the sort of the finish on the metal as well. It gave some inspiration for our color as it's like you know anthracite chocolate brown forced lone green and beautiful like pastel frosty dusty pinks dusty moves.
Kahterine [00:03:26]
You guys have dressed countless celebreties over the years, what's your favorite aspect of working with a client?
James [00:03:32]
I think it's the ultimate way to showcase you know what a designer does when there's nothing more boring than a beautiful dress that just hangs in the closet. You want it to be enjoyed. And you know there's nothing like seeing a woman on the red carpet. You know that's wearing one of your favorite pieces come to life. That never gets boring.
Kahterine [00:03:55]
In 2017 you guys got to buyback your brand. What's that like? What's it like to own your brand?
Mark [00:04:00]
Well we owned in the beginning and then we went through a series of back and companies throughout the last 20 or 30 years. And then three years two years ago we got to buy it back which is quite an undertaking because it was not not easy and it kind of allowed us to make our own mistakes, not having to. We can't blame anybody else for our mistakes. Now it's all up to us it's all on us.
Kahterine [00:04:21]
And I'm wanting what you're most excited about with this collection?
Mark [00:04:23]
You know what? I just get excited because everything you know we make clothes and our accessories all over the world and everything just sort of comes together 15 minutes before the show starts. And it's just the ultimate thrill when the girls are lined up and just about ready to go when you can see all your work sort of come to fruition. And that's always dance and that's always our favorite part of the night.
Kahterine [00:04:45]
Well guys thank you so much for joining me. It's such a pleasure.
Mark [00:04:48]
Thanks

New York Fashion Week is in full swing. 

TheStreet talked to Mark Badgley and James Mischka before their show on Thursday, Feb. 8.  

So what inspired the newest collection?

 "It's sort of taut and controlled ratified by late 1950s-1960s Mercedes-Benz cars. The sort of like the curve of the Fender the sort of the finish on the metal as well," Mischka responded. "It gave some inspiration for our color as it's like you know anthracite chocolate brown forced lone green and beautiful like pastel frosty dusty pinks dusty mauves."

When asked how tariffs have impacted their brand, Mischka said, "I think that the looming threat of the tariffs over handbags has especially impacted us, apparel not as much because the kind of across the board everyone's got the same kind of boat it makes everyone's prices increase the amount and once you get manufactured domestically which is unusual. It's impact us a little bit but they've kind of been with us for a long time as well. And we're very much used to them and incorporate them into our pricing and trying to figure out how to make them so that the least impactful as possible on the consumer."

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The duo recently celebrated 30 years in the fashion industry. When asked about inspiration for dressing clients--which includes celebrities such as Helen Mirren--Badgley responded, "I think it's the ultimate way to showcase, you know, what a designer does. There's nothing more boring than a beautiful dress that just hangs in the closet. You want it to be enjoyed. And you know there's nothing like seeing a woman on the red carpet who's wearing one of your favorite pieces come to life. That never gets boring.

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