Holiday Retail Sales Expected to Rise Up to 4.5% From Last Season

Holiday retail sales are expected to rise 4% to 4.5% over last season on the heels of a steadily improving economy, according to Deloitte's annual forecast.
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Holiday retail sales are expected to rise 4% to 4.5% over last season on the heels of a steadily improving economy, according to Deloitte's annual forecast. Deloitte senior U.S. economist Daniel Bachman says with debt levels at historical lows, stock market gains and increasing home prices, consumers are experiencing a wealth effect which may encourage increased spending. Deloitte says a lot of that spending will take place online, with digital interactions influencing 50% of retail store sales this season. Deloitte vice chairman Alison Paul says it will be retailers who support customers across online, mobile and store channels that will have the advantage.