H&M Features David Beckham and New Technology in Super Bowl Ad

Daniel Kulle, North America president of H&M, details the retailer's upcoming Super Bowl commercial featuring soccer star David Beckham. Kulle explains how the company's partnership with Beckham has impacted its brand and visibility and what it means to the company to advertise during such a major sporting event. Kulle also reveals the new technology that will be used in the commercial and how that technology will engage consumers, allowing them to shop for products featured in the commercial from certain Samsung smart televisions for the first time.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.