H&M Bets on Alexander Wang to Gain Early Edge for Holiday Season

H&M's latest high-end designer partnership is with Alexander Wang, whose collection developed for the retailer hits 250 stores on Thursday, November 6. Daniel Kulle, president of H&M North America, reveals how partnerships with Wang and other designers including Versace, Karl Lagerfeld and Stella McCartney, are helping to drive sales and revenue. Amid a retail environment where brick-and-mortar traffic is on the decline as more consumers shop online, Kulle explains how H&M, in its second year with an online store, is adapting. Kulle believes this holiday season will be strong, and despite the fact that many expect it to be highly promotional, he reveals why H&M will not be turning to sales and promotions to lure in customers.