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'Jeans' are named after the city of Genoa, Italy. That is where cotton corduroy, called jean or jeane, was manufactured.

1873The first jean was created!

It was the brainchild of Jacob Davis and Levi Strauss. They wanted a sturdy pant that could withstand hard work.

Levi's played an important role in the history of Jeans.

1934Levi Strauss & Co. introduces Lady Levi's®.

James Dean popularized blue jeans in the movie Rebel Without a Cause in 1955.

Distressed denim emerged from the cultural punk movement in the 1970s.

Designer denim was truly born in the 1980's.

How Popular are jeans today?

An average woman owns 7 pairs of jeans.

1,240,000,000 Pairs of jeans sold annually & globally!

Did you ever asked yourself how "Jeans" came to be? Here's a brief look at how the iconic garment took over the world.

Who Invented Jeans?

"Jeans," which is a short for "blue jeans," were invented by Jacob Davis and Levi Strauss (LEVI) in 1873.  They were named after the city of Genoa, Italy. That is where cotton corduroy, called jean or jeane, was manufactured.

At first, Jeans were used as working clothes, made from durable materials, they were able to last long.

In 1934, Levi's created the first-ever line of jeans for women.

Men's jeans had the zipper down the front, while women's jeans had the zipper at the left side and both were designed to fit loosely and also came in the form of overalls.

In the 1950s, Jeans became a symbol of youth rebellion after James Dean popularized them in the movie "Rebel without a Cause".

Then in the 1970s, distressed denim emerged from the cultural punk movement while designer denim wasn't truly born until the 1980s.

How Popular are Jeans Today?

On average, a woman owns about 7 pairs of jeans and around 1,240,000,000 pairs of jeans sold globally each year.

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