Back in the 60's Donald Fisher and Doris F. Fisher were frustrated that they couldn't find jeans that actually fit! Inspired by their struggle, the couple launched their first store in the Bay Area.
On August 21, 1969 the Fisher's opened the first Gap retail store in San Francisco. Their focus? Levi Jeans and LP records. Well, you might not find those records in the store today, but you can bet you'll find the right pair of jeans!
Eventually, the store became so popular it became the largest specialty retailer in the country.
Here's a look at their history:
The Gap, Inc. History
Here's a quick timeline of the company.
1969. Doris and Don Fisher opened the first Gap store in San Francisco, California.
1973. Gap debuts iconic "fall into the gap" jingle.
1986. First GapKids store opened in San Mateo, California.
1988. Gap won awards for its khaki swing ad campaign.
2010. Gap's attempt to rebrand failed due to strong customer dislike.
Feb. 28, 2019. Gap announces plans to split into two publicly traded companies.
What does Gap Stand for?
Lots of folks query on Google "What does Gap stand for?". The answer is pretty simple, it's the growing generation gap between adults and children.
For more on the company's history, watch the video above from TheStreet's new video series 'Behind the Label'.
Related. Don't Chase The Gap Stock