Hispanics Favor English-Language TV, PwC Survey Shows

U.S. Hispanic consumers favor English-language television, according to a new PwC report released in honor of National Hispanic Heritage Month. "Only 1% of U.S. based Hispanic consumers [in the survey] prefer Spanish only content," says Matthew Lieberman, a director at PwC. Lieberman said the media companies that will benefit most from this trend are those that produce content that is culturally relevant. "It's not only if it's in English or Spanish, but it's something that speaks to that generation - it speaks to their experiences and where they are in the world." TheStreet's Scott Gamm reports from Wall Street.