Here's Why Shares of Under Armour Were Higher in Friday's Session

Under Armour was upgraded to OVERWEIGHT from NEUTRAL by analysts at Piper Jaffray.
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Growth Seeker holding Under Armour (UA) - Get Report shares were higher Friday after analysts at Piper Jaffray upgraded the athletic apparel maker to OVERWEIGHT from NEUTRAL, while also increasing its price target to $44 from $40. The firm stated that its surveys indicated that Under Armour possesses ongoing traction in its footwear and women's segments. The note also stated that Adidas' shoes were gaining traction, but Nike remains the industry's top dog among teens.