Why Netflix May Be Getting Into the Toy Business
The video-streaming company is reportedly looking to license more content from its shows.
Netflix (NFLX) - Get Report is planning to spend around $5 billion this year on its original programming. The video-streaming company reportedly wants to license more content from its shows. In doing so, it could build wider partnerships with retailers, according to Bloomberg.
Netflix appears to view consumer products as a sensible next step in building a media empire. Getting into toys and T-shirts could act as hedge against programming that flops. Netflix certainly has more than enough content to begin making related merchandise.
This article was written by a staff member of TheStreet.
