Here's Why Millennials Are Spending More Time at This Theme Park

Universal Studios, a division of the Comcast (CMCSA) - Get Report owned NBCUniversal, seems to have cracked the code on how to attract millennials to its theme parks, according to Foursquare data. 'We took a look at the 50 million users on Foursquare and how they move around the world,' said Jeff Glueck, Foursquare's CEO. 'What Universal has done is tap into franchises that millennials love: Harry Potter, the zombies of the Walking Dead and Fast & Furious.' Following the opening of Harry Potter related attractions at Universal Studios in Hollywood back in April, millennial traffic spiked 63 percent during its opening week. Glueck also commented on competition from rival theme park operator Disney (DIS) - Get Report . TheStreet's Scott Gamm reports from Wall Street.