Here's How One NYC Coffee Chain Is Competing With Starbucks

Think Coffee is taking New York City by storm and overcame many challenges in competing with more established coffee chains, such as Starbucks (SBUX) - Get Report . 'We spend a lot of time traveling to origin and developing direct personal relationships with farmers and we're trying to create transparency between the cup of coffee you get in our stores and the farmer who harvested the coffee for us,' said Jason Scherr, founder of Think Coffee, which maintains eight locations in New York City. Scherr said he wants Think Coffee to be a gathering space for the community. He also said he's just as entrenched in the real estate business as he is in the coffee business, as finding the right locations for stores is critical for his business. TheStreet's Scott Gamm reports from New York.