Here's a Look at Super Bowl Ad Newcomers for 2017

The $5 million price tag of a 30-second Super Bowl ad is especially steep for companies. Not surprisingly, many don't come back. Here's a look at some of this year's newcomers including privately held 84 Lumber, paying for one 90-second ad, and Procter & Gamble (PG) - Get Report  , airing two 30-second spots, one for Mr. Clean and one for Febreze.

This article was written by a staff member of TheStreet.