As hundreds of thousands descended on the nation's capital for the Women's March on Washington, one crowdfunding company stands to profit from the event. That company is Rally, a startup that is doing for transportation what Airbnb has done for lodging.
Rally crowdsources charter bus services, allowing riders to select their own pick-up and drop-off points. For Saturday's Women's March, Rally is providing transportation for 50,000 marchers, or about one-quarter of those expected to attend. Rally co-founder Siheun Song explains that her company uses technology to match interested marchers with bus transportation to an event. In the case of the Women's March, Song created an event page for the march that quickly went viral. She said that in just a few days, thousands had already signed up to use Rally's services.
Prior to the Women's March, Rally has provided transportation to other demonstrations, sporting events and concerts since it launched a few years ago. Rally is already profitable, and Song said she wouldn't rule out taking the company public.