Here’s How Social Media Raised Awareness of the Invictus Games

President Barack Obama and First Lady Michelle Obama sparked a wave of attention after posting a video on Twitter (TWTR) - Get Report challenging Prince Harry to the Invictus Games, held last week in Orlando. 'The Invictus Games was started two years ago by Prince Harry - it's an international sports competition [for wounded veterans] and it's largely unknown in the U.S.,' said Marc Scheipe, a veteran and president of Sage North America, an HR software company and official supporter of The Invictus Games. 'To have the first lady and the president engaged - it really generated some nice momentum heading into the games.' The Obama video, posted on Twitter, was retweeted almost 6,000 times.
Canada's prime minster Justin Trudeau also posted a memorable video, promoting his nation's competitiveness in the games. His Twitter video garnered almost 5,000 retweets. Scheipe  expects more buzz worthy social media videos heading into next year's game, held in Toronto, Canada. TheStreet's Scott Gamm has details from Wall Street.