Here Is How Haagen-Dazs Is Attracting New Millennial Customers
The future of ice cream
General Mills' (GIS) - Get Report Haagen-Dazs brand is a legacy company, but it's taking steps to attract the millennial consumer.
"It's not only the credentials of the purest, most fresh ingredients with no preservatives - but it's also re-infusing the personality of the founder back into the brand," said Jennifer Jorgensen, vice president at Haagen-Dazs Global.
Olivier Faujour, Haagen-Dazs' CEO, said more than half of the ice cream brand's revenue is from outside of the United States.
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