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Here Is How Data Breaches May Affect the 2016 Holiday Shopping Season

Consumers are willing to give retailers the benefit of the doubt in the event of a data breach, according to new research from Deloitte, released on Wednesday.
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Consumers are willing to give retailers the benefit of the doubt in the event of a data breach, according to new research from Deloitte, released on Wednesday. The report showed 75% of respondents are worried when a retailer experiences a data breach and 47% said they would return to the store if measures were taken to ensure the breach didn't occur again. "I think [consumers] understand it's a cost of doing business," said Rod Sides, a vice chairman and U.S. retail and distribution sector leader at Deloitte, adding that his research finds that consumers tend to use multiple credit cards to protect themselves in the event of a breach. Retailers such as Target (TGT) - Get Report and Home Depot (HD) - Get Report have suffered from breaches in recent years. TheStreet's Scott Gamm reports from Wall Street. 

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