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Hennessy Launching New Blend as Cognac Attracts Younger Crowd

More and more millennials are converting into cognac drinkers sending Hennessy sales skyrocketing.

More and more millennials are converting into cognac drinkers, says Rodney Williams, executive vice president at Moet Hennessy USA, (LVMUY) . Cognac consumption increased 28.5% among millennials from 2013 to 2015 and 2016 is shaping up to be another stellar year. Hennessy is the number one cognac in the world and it has been experiencing double digit growth this year as more drinkers switch from tequila and whiskey to cognac. The reaction has been so strong that Hennessy is launching a limited edition brand called Master Blender's Selection No.1.

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