Harlem Globetrotters Brand Grows Amid Strengthening Consumer Spending

The Harlem Globetrotters is a wholesome family entertainment company that uses its exhibition basketball team to bring sports, comedy and theater together in one show.
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The Harlem Globetrotters is a wholesome family entertainment company that uses its exhibition basketball team to bring sports, comedy and theater together in one show. The company saw record revenues in 2014 and sees a bright 2015, especially amid the strengthening consumer, which has increased spending power due to low gas prices. The company is entering its 89th year of entertaining families and is looking at China as its next overseas expansion. TheStreet's Scott Gamm speaks with Kurt Schneider, CEO of The Harlem Globetrotters to talk more about the brand, its shows and the challenges in expanding overseas.