The cloud is getting even more interesting.
It's a huge market and getting bigger by the day -- Gartner estimated that the global market for cloud services will surpass $206 billion in 2019. And Google (GOOGL) - Get Alphabet Inc. Report is angling for a bigger piece of the action.
Google Cloud is a distant third in terms of market share, at roughly 10% of overall cloud spend compared to Microsoft (MSFT) - Get Microsoft Corporation Report Azure's 16% and Amazon (AMZN) - Get Amazon.com Inc. Report AWS's 32%, according to a September 2018 estimate from Canalys.
In a bid to capture more business, Google Cloud's new CEO, Thomas Kurian and a host of other Google executives rolled out Anthos, a revamped version of Google's cloud services platform. What makes Anthos unique, according to Google, is that it embraces a "multi-cloud" strategy used by a majority of enterprises.
With Anthos, organizations that use multiple clouds for multiple disparate tasks can manage those functions from one terminal within Google Cloud. If successful, Anthos could enable Google to chip away at market share by encouraging enterprises to spend more money with Google Cloud.