Google Has Driven 42% of Online Shopping Sales So Far in November
Google is playing a significant role in driving holiday sales with organic and paid search accounting for 42% of online orders during the first three weeks of November.
As shoppers hit the Web this weekend for deals, Google is playing a significant role in driving sales with organic and paid search accounting for 42% of online orders during the first three weeks of November. This is according to marketing and analytics firm Custora, via its platform of over 100 retailers, which accounts for 100 million shoppers. TheStreet's Scott Gamm speaks with the company's CEO Corey Pierson to talk about the importance of Google in terms of sales, the rise of mobile shopping and which day of Thanksgiving weekend is expected to attract the most traffic, both in-store and online.
