Google and Facebook Have Become the Gatekeepers to Free Online Media
Publishers have a strong incentive to embrace AMP and Instant Articles.
Efficient publishing methods have become more crucial than ever as readers increasingly spend most of their time online on smartphones. With faster load times and more convenient access, Google's (GOOGL) - Get Report Accelerated Mobile Pages (AMP) and Facebook's (FB) - Get Report Instant Articles stand to benefit on shorter attention spans.
This article was written by a staff member of TheStreet.
