GoDaddy Said to Be Seeking a $4.5 Billion Initial Public Offering

GoDaddy.com is reportedly moving forward with plans for an initial public offering and is said to be seeking a valuation of about $4.5 billion. GoDaddy CFO Scott Wagner met with analysts last week to give an update on the company since it filed for an initial IPO registration in June, according to the New York Post. In the meeting, the company reportedly stressed its efforts to diversify in the face of rising competition. Google has begun testing a domain registration service, while GoDaddy also faces competition from Web.com and Endurance International Group's Domain.com. Wagner reportedly cited offerings like building Web sites for customers and helping them process transactions as potential ways to diversify.