Ghost Series II Model Adds Luxury Growth for Rolls-Royce
The latest Ghost Series II model is the cornerstone of Rolls-Royce’s success, leading to a new, younger generation of Rolls-Royce ownership, which is key for the brand’s growth.
The $250,000 Rolls-Royce Ghost Series II was recently unveiled at the New York International Auto Show. The Ghost model has been a very important driver for sales for Rolls-Royce as it comes at a lower price point than the Phantom and is seen as more of a driver’s car. The latest model consolidates Ghost’s position as a cornerstone of Rolls-Royce’s success, leading to a new, younger generation of Rolls-Royce ownership, which is key for the brand’s growth. The Ghost-- particularly its updated Series II -- is considered a more contemporary representation of Rolls-Royce luxury, adding significantly to demand for luxury automobiles.
