After being delayed for months due to the pivoting of its global operations amid the worst pandemic in 100 years and massive surge in online shopping, Amazon.com (AMZN) - Get Report is bringing back its much ballyhooed Prime Day, tentatively on Tuesday, Oct. 13.
Amazon’s much-hyped event usually takes place in July, but concerns about supply chain disruptions and managing excess inventory of Amazon devices amid the pandemic and corresponding surge in demand for online orders delayed the event.
While Amazon remains mum on the matter, Amazon’s Alexa promises that Prime Day is indeed on the way. Media reports on Wednesday indicated that the e-commerce giant had selected the second Tuesday in October to kick off its massive online sale.
Amazon is hoping its 2020 Prime Day will be as if not more successful, with the delayed timing intentionally designed to spur consumers to begin their holiday shopping early. In 2019, Amazon raked in more than $7 billion in sales over a roughly 48-hour period.
Facing the prospect of even higher demand this coming holiday shopping season, Amazon earlier this month announced plans to hire as many as 100,000 full- and part-time employees across the U.S. and Canada to work in its growing network of fulfillment centers.
To be sure, the Oct. 13 date has not been confirmed by Amazon.
"Prime Day will be back later this year," says Amazon's Alexa, when asked when Prime Day is taking place. "Would you like me to keep you updated on Prime Day?"