Genesis G90 Rolls Into Manhattan, the Luxury Sedan Hits Showrooms This Fall

The Genesis G90 made an appearance in Manhattan and TheStreet got a firsthand look at the new luxury sedan.  Genesis is Hyundai Motor's luxury brand, and there are plans to introduce six vehicles by 2020. Genesis General Manager Erwin Raphael says the current focus is on building recognition in the U.S. Genesis will increase marketing before the new sedan arrives in showrooms this fall, and recently signed on to sponsor a PGA Tour. Pricing for the G90 has yet to be announced. The luxury market is competitive for automakers, which focus on styling and services to attract buyers.  The G90 has a sleek design, and the modern dashboard had an old school surprise.