General Electric CMO on Partnership With Quirky, Smart Home Tech

General Electric partnered with invention startup Quirky to build co-branded consumer products for the smart home space. Both companies announced the launch of seven new products on Tuesday created by Quirky inventors to help consumers become more connected with their homes. Quirky receives invention ideas from its robust community of over 1 million aspiring inventors and holds weekly meetings to select what products move forward in its manufacturing process, which uses 3D printing, among other technologies. TheStreet's Scott Gamm speaks with GE's Chief Marketing Officer Beth Comstock and Quirky's CEO Ben Kaufman.