Gap Turns to Amy Poehler to Rev Up Old Navy Brand in New TV Spots

Retailer Gap is turning to comedienne Amy Poehler to rev up its Old Navy brand. The Parks and Recreation actress and Saturday Night Live alum has been hired to write, direct and star in a series of commercials for Old Navy, Gap's lowest-priced segment. Old Navy has hired other stars in the recent past for one-off commercials, but is betting more on Poehler -- this time, using her and her writing team for multiple spots that feature Poehler as a law firm executive.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.