From the Hamptons to Miami, the Cool Kids Are Drinking Rosé

New Yorkers celebrate July 4th weekend at the beach, on a boat, or at backyard barbecues, often with a drink in hand. For the trendy, that drink is typically rosé wine, which has been rising in popularity over the last few years. One brand that has seen tremendous growth is VieVité rosé which is made by Turquoise Life. The company's president and co-founder, Tunch Doker, says this weekend his brand will launch a limited edition 15-liter bottle of VieVité which will sell for about $1,200. Doker says VieVité is outpacing the industry in terms of growth, which he attributes to the four varieties of groups used in the blend, and the fact that several celebrities and socialites favor the brand.  Perhaps it's fitting that VieVité's translation is 'fast life.'