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Promised Sales for 'A Promised Land?' How Recent Presidential Memoirs Sold At Their Debut

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Former U.S. President Barack Obama dropped the first volume of his new memoir, 'A Promised Land,' on November 17. As expected, the book has been creating a lot of buzz in the publishing industry.

As per the book's publisher, Crown, a subsidiary of Penguin Random House, about 890,000 copies were sold in its first day of release. If the demand continues, the book is expected to be the best-selling book for 2020.

In the first volume of Obama's presidential memoirs, Obama tells "the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil."

"My goal was to give you some insight into the events and people that shaped me during the early years of my presidency," Obama tweeted, on the day of the book release. "Most of all, I hope it inspires you to see yourself playing a role in shaping a better world."

This is not the first time the former president's memoir or book has sold as a hot cake. Earlier, around 220,000 copies of George W. Bush's memoir, "Decision Points," were sold on its first day on November 9, 2010.

However, Bill Clinton's autobiography made more sales on its first day than Bush. Clinton's book, My Life, sold around 400,000 copies on its first day on June 22. Clinton's infamous extra-marital affair with former White House intern Monica Lewinsky, is one of the reasons why people were eager to read it.

It's worth mentioning that former first lady Michelle Obama's memoir, "Becoming," sold 725,000 copies in North America in its first day. 

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