Forget the Flowers: It's Dumb Not to Buy Your Valentine Stocks This Year

Buy the dip and give your sweetheart stocks this year. It'll say you're in it for the long haul -- and you know what you're doing with your finances.

Author:: Kinsey Grant
Publish date:: Feb 10, 2018 6:55 AM EST

You know the old saying: Flowers say I'm sorry, chocolate says I love you. But what do stocks say?

In this market downturn, gifting stocks for Valentine's Day not only tells your sweethearts you truly want the best for them, but also tells them you're in it for the long haul.

See, now is the time to buy the dip. Jump in on shares of stocks like Apple Inc. (AAPL) - Get Report , Amazon.com Inc. (AMZN) - Get Report and more while they're relatively cheap. Because even if this market rout turns into something more ominous, history shows us that the general direction of the stock market is always up.

An example: Over time, the S&P 500 from May 1977 through January 2018 has tallied an annualized stock return of 8.67% and an annualized total return of 11.83%. During that period there have been numerous downturns and three big crashes, yet the stock market keeps giving back returns.

Sure, the gift of stocks might not be all that fun just yet. But ask your honey ten, twenty or thirty years down the road and the return on that Valentine's Gift will be far and away much better than any conversation hearts, flowers or chocolates.

If you don't jump at the opportunity to buy stocks as a present this Valentine's Day, you could be one of the dumbest on Wall Street.

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