Ford Unveils New Lincoln Showroom at the Dallas Cowboys' Headquarters

Lincoln is taking on Texas.
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Lincoln is taking on Texas.

The Ford (F) - Get Report owned automaker opened a new showroom at the Dallas Cowboys' headquarters in Texas.

This is the company's second customer center and is a pilot program.

Read More:Ford's Luxury Lincoln Brand to Make Renewed Push Into SUV Market

Lincoln has been in the spotlight this year following the unveiling of the new Lincoln Navigator, which is set for a delivery date towards the end of this year. Kumar Galhotra, president of Lincoln, said the company isn't releasing sales projections, in an interview with TheStreet on Thursday.

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