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The Story Behind Ford's Legendary Lightning Brand

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Ford Motor Company's ( (F) - Get Ford Motor Company Report) all-electric F-150 Lightning was revealed on May 19, as part of the company’s $22 billion global electric vehicle plan.

The price tag starts at $40,000. Read: TheStreet's Rob Lenihan writes: Ford Unveils Electric F-150 Lightning at Just Under $40,000 and TheStreet's Joseph Woelfel writes Ford F-150 Lightning, Bitcoin, Applied Materials - 5 Things You Must Know.

Watch the video above, and learn more about Ford's historic Lightning brand.

Or, see the F-150 Lightning Live Reveal on Ford Motor Company's YouTube Channel below: 

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