The company unveiled a hybrid version of the F-150, as well as a fully-electric F-150.
“As America returns to work, Ford reveals its all-new F-150–part of the F-Series Lineup That's been America’s choice forgetting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market,” Ford wrote in a press release.
“Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
Farley joined TheStreet to talk about the rollout of the new F-150, which comes as parts of America are seeing sharp upticks in coronavirus cases and the U.S. records record high cases.
The U.S. has over 2.4 million cases with over 124,000 deaths. On Thursday, the U.S. reported over 39,300 new infections, which surpassed the previous record that had been set just a day earlier.
Farley noted that Ford has reopened its factories, and while it’s not at pre-coronavirus levels, the company is able to return to production and follow social distancing protocols.
When asked about his thoughts on the increase in cases across the U.S., Farley said, “It's very dynamic. It's tough to tell what's going to happen, but we're going to be ready. We were ready to start up our operations...We will always put the safety of our workforce as our number one priority. And that will be what drives our decisions.”
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