On July 13, Ford Motor Company (F) - Get Report revealed a new line of Bronco SUVs to much fanfare and excited anticipation. Of course, the Bronco—which was discontinued in 1996—was made infamous by O.J. Simpson. Simpson was in a white Bronco during a slow-speed car chase with the LAPD in 1994 when he was a suspect in the killing of his wife, Nicole Simpson, and her friend Ron Goldman.
Ford teamed up with Disney (DIS) - Get Report to unveil the new Broncos. The vehicles were unveiled digitally across Disney's broadcast, cable, digital and streaming properties through three custom three-minute films.
“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said Ford Chief Operating Officer Jim Farley.
Other exciting reveals have taken place in 2020 as well.
On June 25, Ford unveiled the 2021 F-150 pickup, which features a hands-free highway driving system.
On July 2, Fiat Chrysler (FCAU) - Get Report unveiled the Dodge Durango Hellcat, calling it the “most powerful SUV ever." On June 15, Nissan unveiled its 2021 Rogue crossover. The vehicle, which Nissan said is “a critical product,” is key to the carmaker’s global turnaround plan. And on May 18, Toyota (TM) - Get Report unveiled its new Venza crossover. Toyota expects to sell around 50,000 of the hybrid vehicles annually.