Fiverr (FVRR) IPO'd Thursday morning. 

The company, which priced around $21 a share, opened at $26 a share. 

Fiverr's CEO and founder, Micha Kaufman, talked to TheStreet about the IPO, how important marketing is to the company and the company's plans to expand.

Kaufman said that he started Fiverr back in 2010 to solve his "frustration."

"And really the goal that I had in starting Fiverr was to make the experience of buying a digital service online is easy as shopping on Amazon. So it's basically to browse our capital of different digital services. You find what you're looking for, you click order and you're done," explained Kaufman. 

He went on to explain why Fiverr has made advertising a priority. 

"The part of brand awareness of what we're doing with the brand advertising is really to educate the market that you can hire a freelancer online.  businesses do not actually realize this. It's a very old school business. Usually, people...find freelancers by asking their friends if they know someone. It's almost like dating," he continued. 

Related. Fiverr Shares Jump in New York Stock Exchange Debut